It seems that authors have to pay for so many marketing services today. And compounding this issue is that it is difficult to track where purchasers came from. We can’t get stats from Amazon, for example, so we’re left to wonder if those book buys came from an ad, word of mouth, or people who have read our books before. Imagine if there were a place where you could see what traffic sent people to purchase your books, could giveaway books with special promotional codes so you could track each and every giveaway or ad space, and it was set up on your domain so hopefully after the purchase, your readers stuck around to read your blog or see what else you have.
You don’t have to imagine. It may sound magical, but it isn’t. It’s your website and the online store you’ve built for your readers. Curious?
As an author, I’ve found no greater tool in my marketing toolkit than my webstore. Sure, you’ll always sell more at Amazon or other large vendors, but if you leverage your online store right, you’ll have a place where you can carefully craft promotions, track where your readers are coming from and hopefully, get more savvy about how to find and attract those readers.
The good news is that it doesn’t have to be scary to set up a webstore. There are many tools out there to help. As part of my service for authors, I’ve gathered them together in a new book releasing in February, Turn Your Blog Into A Bookstore: The Ultimate Guide to Selling Direct From Your Website.
Here are 3 things you can do to boost your marketing dollars and reach more readers with your own webstore.
- Track advertising with coupons. When you place an ad, offer a small discount, even 5-10% works well. Use a special coupon. When someone buys using the coupon, you know they saw it from your ad.
- Integrate your newsletter with your store. When someone purchases, have them opt into your newsletter right there. Perfect for free book giveaways (again use a coupon to track) and other large volume promotions.
- Discount books. Fulfill your print books, and your ebooks, yourself. Use discounts and “sales” to help keep the price below other vendors.
There’s been a lot of talk about different options for selling from your website since the closure of All Romance Ebooks. If your option can’t do these three things, you’re not taking full advantage of selling books from your website, and you’re losing marketing opportunities and possibly dollars.
Your webstore doesn’t have to be complex or something you can’t maintain. Indeed, the best ones are set up so that way you can take care of them yourself. You don’t want to be tech support; you want to keep writing more books. And a webstore can help you do that. I’d love to show you how.