If you have to have a problem as an author, then having one where your mailing list is outgrowing your free Mailchimp account is a good one. Mailchimp has a free plan which is good up to 2000 subscribers and 12,000 emails a month. Recently, I did a free book promotion with a couple of groups that netted me several new subscribers and I realized I had outgrown Mailchimp. Oops! Don’t want to go on a diet for that one, so what do I do?
Well, I could just upgrade to a Mailchimp account, and in the research I did, they do seem to be very competitive with their paid pricing. However, I also was looking on cutting down on a bit of author overhead since I’m still getting my feet underneath me as I get back into the swing of writing.
I’ve found some options. They involve using a dedicated email provider to send out emails, ones that are designed for sending both newsletters and transactional (shopping cart emails) for large volume mailers. You see, your hosting account often limits the numbers of emails you can send an hour. When you have volume, your host could stop you from sending emails — no good. Not only would your customers not receive shopping cart emails (and download links for your books), but you also wouldn’t receive general correspondence.
I’m currently exploring a couple of options and I’ll keep you updated as to which solution I choose. In the mean time, if you need help setting up your Mailchimp account or any other email solution, let’s talk! I’d love to help you have a great newsletter system in place for the new year.