Mailchimp: To Segment or Not, Part 2

Mailchimp: To Segment or Not, Part 2

In the previous article, I discussed list segmentation and how it might work for you. And ironically enough, just as I was telling you the reasons why you might not want to segment your list, and how I was moving into multi-list mode, well I decided to segment my...
Mailchimp: To Segment Or Not Part 1

Mailchimp: To Segment Or Not Part 1

To segment or not to segment, that is the great question when it comes to your newsletter. You have your list. You know, the big one where you send all your emails, but what about people who subscribe to a special offering such as a webinar or purchase a product?...