Landing Pages for Writers

Those in the entrepreneurial world have heard about landing pages. They’re often called squeeze pages, because they usually have one action, such as opting into a newsletter to receive a free gift. They squeeze the reader in the direction that you want them to...
What’s Your Newsletter For Anyway?

What’s Your Newsletter For Anyway?

I read way too many newsletters that are set up like this: Look a new book! Buy my book! Here’s another book! Have you bought my book yet? So on and so forth… After a while not only does that get boring as hell, but you’re also treating your readers...
3 Ways To Have Your Readers Follow You To Your Webstore

3 Ways To Have Your Readers Follow You To Your Webstore

It seems that authors have to pay for so many marketing services today. And compounding this issue is that it is difficult to track where purchasers came from. We can’t get stats from Amazon, for example, so we’re left to wonder if those book buys came from an ad,...

Beyond Mailchimp: When Your List Grows and Grows and Grows

If you have to have a problem as an author, then having one where your mailing list is outgrowing your free Mailchimp account is a good one. Mailchimp has a free plan which is good up to 2000 subscribers and 12,000 emails a month. Recently, I did a free book promotion...

Share Your Marketing Tips

Interested in helping authors and getting a bit of free promotion in the process? I am looking forward to putting together a newsletter of book and author marketing tips. In other words, tips for specific book launch or book sale issue, as well as wider name...