Jan 3, 2019 | content management, marketing
If you’re like a lot of people, you spend way more time than you want on Facebook. And yet, when it comes time to schedule social media (you are scheduling social media, right?) you may just randomly put in times. After all, who knows when people will see things...
Aug 9, 2017 | marketing, writing & publishing
I’m working on a new pen name for some “for the heart” books, and thought it would be a good idea to make a list of what I need for my new pen name and share it with you. Taking on a new pen name is not something to be done lightly. In this case, I...
Jun 8, 2017 | marketing, writing & publishing, your author webstore
You can’t be in the independent publishing space and not have heard about the change Amazon made to the buy box. Now, Amazon will allow third party vendors to take the “buy box” when purchasing paperback books. What does this mean? It means that...
Apr 26, 2017 | marketing, my services
Those in the entrepreneurial world have heard about landing pages. They’re often called squeeze pages, because they usually have one action, such as opting into a newsletter to receive a free gift. They squeeze the reader in the direction that you want them to...
Feb 15, 2017 | events, marketing
It seems that authors have to pay for so many marketing services today. And compounding this issue is that it is difficult to track where purchasers came from. We can’t get stats from Amazon, for example, so we’re left to wonder if those book buys came from an ad,...