Single or Double Opt-In? Which is better?

Have you ever noticed that when you subscribe a newsletter sometimes you get an email to confirm your email address and sometimes you don’t? Ever wonder why that is? It’s because the person administrating the list either set a single or a double opt-in. In...
Create New Content With 3 Easy Tips

Create New Content With 3 Easy Tips

How to use technology to create email content One of the biggest questions I get is “how to do you generate a newsletter so often? I have nothing to say.” Well first off, of course you have something to say. This question often comes from authors who may...