Keys To Powerful Newsletter Swaps

Keys To Powerful Newsletter Swaps

As an author, I’ve found one of the best ways to get the word out about my books is to use a newsletter swap. And yet, there are a few tricks to make sure that your newsletter swap is a success. 1. Be Flexible on Dates – Yes, having your swap go out right...
3 Things To Consider In Your Newsletter Program

3 Things To Consider In Your Newsletter Program

You might be looking at your current newsletter program and wondering what else is out there. Or, you’re hearing people talking about changing to another platform, such as moving from Mailchimp to MailerLite due to the cost, and wondering if you’re missing...
3 Things You Shouldn’t Do In Your Author Newsletter

3 Things You Shouldn’t Do In Your Author Newsletter

I get a lot of author newsletters. I’ve mentioned my InstaFreebie addiction before, plus I love reading them to see what people are doing and how authors are utilizing their newsletters. Because of this, I see a lot of things that turn me and presumably other...

Single or Double Opt-In? Which is better?

Have you ever noticed that when you subscribe a newsletter sometimes you get an email to confirm your email address and sometimes you don’t? Ever wonder why that is? It’s because the person administrating the list either set a single or a double opt-in. In...