I’m working on a new pen name for some “for the heart” books, and thought it would be a good idea to make a list of what I need for my new pen name and share it with you.
Taking on a new pen name is not something to be done lightly. In this case, I partially have the infrastructure already built up as I can use my personal Twitter account, for example, and had secured the domain name a couple of years ago. Without further ado, here’s what I needed and what you need to…
A domain name and website – Have you thought about free hosting through My Author Home? (My Author Home also has reasonable managed paid WordPress hosting as well.) On the resources page of this site I link to NameCheap, my preferred domain name provider. I also have used them for hosting and they have some basic plans that would work well – just without having an author technical goddess an email or Facebook message away. *smiles* Expect to spend about $12 for a domain name and up to $12/month for hosting if you don’t go with My Author Home Free. Beware of other free hosting like Wix or Weebly because their TOS are detrimental to authors.
Social Media – You can build a Facebook page off your regular personal account. Do not create a second profile for your pen name. That’s against Facebook’s TOS. Create a new Twitter account if you don’t want to share your current profile(s) with your pen name.
Domain based email for your newsletter and professionalism – When setting up your hosting, make sure you can get a domain based email account. This will help you with your newsletter, plus it looks very professional. Gmail will work in a pinch, but honestly, if I see @yahoo or @aol or @hotmail in someone’s email address? That doesn’t look professional and may date you.
With this short of list of items you can get your new pen name up and running. Need help? Use the email address at the top of the page to contact me. I’d be happy to assist.