We send a lot of emails each and every day. While Facebook and other social media platforms are taking over, there are still many reasons to send email and each email is an opportunity to showcase you and your books. Email signatures have changed a lot over the years, and with today’s technology it’s easy to add images, logos, gifs, and more flair than ever before. Yet are those things effective? And what considerations do you need to keep in mind?
The basic email signature is your name, title, contact information.
Jane Doe, Romantic Suspense Author
From there, you can add social media links, your latest release, your latest blog, and a whole lot more. Tools such as WiseStamp allow you to do this in a professional looking format. But at what point is there too much information?
I like to keep the following considerations in mind:
1. Who is your email’s audience? A signature for readers might list a link to Amazon with your latest book (or Books2Read link), and perhaps if you offer an incentive to subscribe to the newsletter that too. A signature for fellow authors might just need to include contact information. A publisher may respond better to a sleeker, more professional signature, where readers will love all the graphics and covers.
2. Where is your signature being read? In an email list where many emails are being bundled together in a digest an excessively long signature takes up space and becomes obnoxious after a while. Likewise in a long email chain, though Gmail and many other programs truncate the signature, a long signature can become cumbersome. Reading on a phone creates a different experience than reading on a desktop with a 24″ monitor.
3. Is my signature taking up too much bandwidth? Are the images low resolution and sufficiently small. The truth is in many parts of the country broadband internet isn’t available. I live in a very rural area and my satellite, while I get good speeds during the day, may slow down to old fashioned DSL speeds on a Friday night and over the weekend. Satellite internet is all that’s available, and I’m not alone in this. Even many cities lack what the FCC considers true broadband internet. So if your signature is full of big cover images or high resolution banners, you could be in effect stealing data from other people, especially if they are on a data limited plan.
My suggestion for an effective email signature is to keep it simple and tailored to your audience. Having multiple signatures will keep it fresh as well as allow you to tailor your message to the audience. In the end, that will win you far more clicks and contacts than an email signature that’s 20 lines long with every link under the sun.