If you’re like a lot of people, you spend way more time than you want on Facebook. And yet, when it comes time to schedule social media (you are scheduling social media, right?) you may just randomly put in times. After all, who knows when people will see things or when Facebook will decide to show your posts?
Facebook automatically depreciates posts it feels are “selling” and aren’t receiving engagement. In addition, your page posts will get less visibility by virtue of the fact that it’s a Facebook page. So how do you get those posts seen and more importantly engaged with?
1. Know what your audience does? Checking things like your newsletter’s open statistics, your webpage analytics, and other sources like your page insights will tell you when your readers are interacting with your content. This may offer insight into when to post on Facebook. Additionally, simply knowing when they are most likely to be online (at work? after the kids have gone to bed?) will help.
2. Remember Timezones Content you post for after work during the eastern or central time zones may be during a 3 or 4 o’clock meeting for the pacific time zone.
3. Experiment Try different times with different post content. See if questions/opportunities to comment will get you more engagement than just a “buy my book” post.
Trends will change and by keeping on top of the metrics you have for your content, you’ll be able to know the best times to post on social media. Need help? Let’s talk about how to implement some tracking solutions so you can have all the data you need (and someone to interpret it!).