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Having a newsletter isn’t enough. You need to also have a way to follow up and keep your readers engaged. But what do you do? How do you structure your autoresponder (you know those automated emails you get after you sign up for a newsletter) to maximize their impact.

Here are some ideas that might help.

1. Invite readers to connect with you and give them a reason why. Don’t have them follow your social media if it’s the same old content. Instead, showcase what you do differently on your different social media platforms and invite readers to connect with you.

2. Don’t ask for a review right away. Yes, reviews are important, but I’ve subscribed to newsletters that offered a free book, downloaded the book, and then two days or a week later got an email. Did you read the book? Did you write a review? Look, I have a life and as much as I would love to dive into the book, sometimes things happen. A reminder to get the free book is great. Asking me to review in a few days, not cool.

3. Add value. Let your readers know what to expect. Do you send a newsletter weekly? Do you send one monthly? Add value by preparing your readers for what’s going to happen next. Then they’ll know that you value their time and don’t want to just clutter up their inbox with “buy” messages.

I think with autoresponders it’s easy to get carried away. When in doubt, don’t. Make sure you’re adding value, respecting your readers’ time, and most of all, treating them the way you want to be treated.