As an author, I’ve found one of the best ways to get the word out about my books is to use a newsletter swap. And yet, there are a few tricks to make sure that your newsletter swap is a success.
1. Be Flexible on Dates – Yes, having your swap go out right on your release day or close is good. But if you can be flexible, then that means you’ll have a better chance of hitting your goal of a certain number of swaps and finding more swaps.
2. Swap with those in your genre. I love newsletter swaps, but I know that if I share YA books with my list that they will probably not be as enticing as ones in the genre I write, for example. Make sure you don’t swap with just any genre, especially if your book contains adult content.
3. But DO be flexible. My contemporary fantasy isn’t exactly, YA. My heroine is roughly in her mid 20’s. But, the book is clean, there isn’t any adult content, so it makes sense that if a newsletter is for urban/contemporary fantasy and YA to try it. So do think outside the box to find new readers.
Newsletter swaps don’t have to be daunting or over whelming. Keeping a few basic things in mind will help you make the most of them.