You need to have a newsletter. And with nearly every country in the world (Except Bulgaria and Russia, most notably) having legislation designed to curtail spam and control email solicitations, you need a newsletter service. The days of just CC’ing everyone in your inbox, or if you thought you were being horribly savvy (trust me, you weren’t), BCC’ing them are gone. Long long long long gone. Were they ever even here?
The next question is, what service do you use? I use, love, and recommend Mailchimp. It’s great for starting out, easy to use, and who doesn’t love monkeys?
However there are a ton of services out there. And I found this article from PC Magazine, which is fairly recent (from September 2015), listing and comparing many of the great newsletter service providers, so I thought I’d share.
Read the Article from PC Magazine
Join me on November 15, for my webinar, Unscramble Your Email: Avoid Being Spam and Attract Happy Clients. During the event you’ll discover ways to make each and every email you send help you attract more clients, how to follow the rules and avoid looking like spam, and why it’s more vital than ever that you know the email “rules of the road” and how to use them to your advantage.
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My first domain was registered in the late 1990s and I never looked back. I love technology and well, it loves me. My passion is making the tech side of being an author and entrepreneur easy, so you can focus on your brilliant work without having to stress over your website, newsletter and eCommerce sites. I create content for those who don't like to write. I fix websites for the technically disinclined. And most of all, I use my geeky goddess skills to unscramble your tech so you can focus on the rest!
In my opinion, a big problem with MailChimp is that you can’t have more than one opt-in form. By that I mean that you can’t have multiple free offers, each going to a different list and delivering a different download. I’ve heard you can do it with Zapier, but not directly from within MailChimp.
I’ve done this with interest groups and manually added code to my form to send someone to the interest group and then used automation to give a different download. I’ll be blogging about this very topic soon. Thanks for stopping by.