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I’m a bit skeptical, so when I got word a month or so ago that SendGrid, the email service (like MailGun or Amazon SES) that I mentioned in my book, From Blog To Bookstore, as an easy and convenient way to send emails to your large mailing list without paying MailChimp or even MailerLIte prices, had been bought out. I figured my awesome, cheap plan was going away.

Yep. I was right. Currently I pay $9.99 to send 40,000 emails a month. Effective mid-January for existing customers, they’re raising it to $14.99. Now, that’s still far less than MailChimp or MailerLite would charge on a pay-as-you-go plan or their subscription plan. It is, however, a price increase with no increase in service.

I’m going to be researching other options since I don’t come anywhere near the 40K emails a month (I send probably as many as half of that with my weekly newsletters). I’ll keep you posted as I try Amazon SES services. It was a little more difficult to set it up than SendGrid, but the cost, if Amazon’s calculator is right, is a fraction of what I’m paying now. We’ll see.

Until then, if you’re a SendGrid customer, you’ve probably gotten notice of the price hikes. If not, you may want to do some more research because there are cheaper and possibly better options out there. And I’ll stick to my belief that this is what happens when companies get bought out, presumably by venture capitalists.