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I read way too many newsletters that are set up like this:

Look a new book!
Buy my book!
Here’s another book!
Have you bought my book yet?
So on and so forth…

After a while not only does that get boring as hell, but you’re also treating your readers like little ATM machines for your enjoyment.

People will unsubscribe from your newsletter for a variety of reasons. And frankly, that’s okay. If you’re paying for your newsletter service, then you don’t want to pay for people who don’t want to be on your newsletter. However, you may find that you’re loosing too many subscribers if you keep up with a “buy my book” series of emails.

So what can you do with your newsletter?

Offer Bonus Content

How about an extra scene after the close of the book? Or maybe a bonus character interview. How about a sneak peek into what’s coming next. You don’t have to always offer free books. Try a character sketch, or maybe have fun and do a bit of cross-over between a couple of popular series you have. Either way, the bonus content will help readers get to know you and your writing style, which will lead to more book sales.

Offer Newsletter Swaps

Share information about other authors’ books. Look, this isn’t a finite book buying pie. There is plenty to go around–yes, even in this crowded market. Sharing your newsletter space with other authors will build up goodwill among other authors, and your readers will remember that you were the one to introduce them to that awesome new author.

Looking for more ideas?

Check out my book, Perfect Author Newsletters, releasing next month! Pre-order today!