Jan 3, 2019 | content management, your author webstore
The jump from the Classic Editor in WordPress to the block editor format of Gutenberg can be a doozy. Watch out for that first step. If you’re concerned about upgrading your site because of this–don’t be! First, while we’re up to 5.02 (funny...
Jan 3, 2019 | content management, marketing
If you’re like a lot of people, you spend way more time than you want on Facebook. And yet, when it comes time to schedule social media (you are scheduling social media, right?) you may just randomly put in times. After all, who knows when people will see things...
Dec 5, 2018 | content management
I’ve heard it for a while now SEO is dead. SEO, or Search Engine Optimization, is ensuring that the content of your website is appealing to Google, and other search engines, to ensure that your site receives a high ranking and is indexed properly. Back in the...
Nov 30, 2018 | content management, my philosophy, newsletters
Having a newsletter isn’t enough. You need to also have a way to follow up and keep your readers engaged. But what do you do? How do you structure your autoresponder (you know those automated emails you get after you sign up for a newsletter) to maximize their...
Feb 26, 2017 | content management, email management
Recently I reached out to several writing groups and RWA chapters, or rather I tried to reach out to them. I wanted to offer newsletter content for them–something that in my experience as part of a writing group most chapters love to have. Since I teach classes,...
Dec 28, 2016 | content management
With the new year around the corner, it’s a good time to take a look at your author website. Hopefully you’ve been updating your website all year, adding books and places where you’ve guest blogged or perhaps places where you’ve been interviewed. If you’ve been...