Nov 30, 2018 | content management, my philosophy, newsletters
Having a newsletter isn’t enough. You need to also have a way to follow up and keep your readers engaged. But what do you do? How do you structure your autoresponder (you know those automated emails you get after you sign up for a newsletter) to maximize their...
Nov 14, 2018 | my philosophy, writing & publishing
We send a lot of emails each and every day. While Facebook and other social media platforms are taking over, there are still many reasons to send email and each email is an opportunity to showcase you and your books. Email signatures have changed a lot over the years,...
Jan 7, 2016 | my philosophy
It’s a new year and a lot of people are talking about making more money. In the Facebook groups I frequent there are tons of tips and blog posts relating to this very topic. However, as an entrepreneur who is creating my own life, I also know that when I look at...
Dec 17, 2015 | ebooks, my philosophy, writing & publishing
As someone who came over from the fiction author side of things to nonfiction (granted my first nonfiction book was published in the mid 2000’s), there are some truisms that all fiction authors learn quickly from those who have gone before. And yet, in the...
Oct 27, 2015 | my philosophy
I had a philosophy that I cultivated when I started doing technical support. “What if my grandma were on the other line?” I love my grandma, but she doesn’t even want a computer in her house. Doesn’t like the thing; doesn’t need it. And...